task 7
Pre-production for advert
Storyboard
Risk assessment form
Shooting script
Shooting Script | |
File Size: | 20 kb |
File Type: | docx |
Soundtrack Planning Sheet | |
File Size: | 14 kb |
File Type: | docx |
the advert
draft 1
This draft is an unfinished version. I have yet to record the clips of the actual Mars bar being purchased and eaten, so there is a limit to how well people will be able to respond to my feedback form.
feedback
I asked my audience the following questions, and here's the feedback they gave me:
Do you think my advert is appropriate for my target audience?
- Yes, although it appeals more to office workers in particular.
- Yes, it shows a common experience of working in offices.
- Kind of, a bit more suited to older people though.
Do you think it is clear what my advert is selling?
- Not yet.
- I think with the final clips it will be clear.
- Yes, with the Mars sections added in it will be clear.
How effective do you think my editing techniques are in this advert?
- Yeah, good dissolves man!
- Good. The transparencies with the clock work well.
- Average.
- Nice; but lower the opacity of the clock slightly.
- Very good editing.
- I think it's clever how you had the transparent clock in the middle of the screen.
- Good editing but too longed out.
How effective do you think the clips I have taken are in telling the story of the advert?
- You don't have all the clips.
- Quite effective, again once the final clips are added it will make more sense.
- Very effective but too long. Need to speed it up.
- Way too long, boring.
- Good.
What do you think of the quality of the footage?
- Decent.
- Good quality.
- Good, but change the White Balance to make it less yellow.
- Well filmed.
- Need brightening up.
- Really good.
Does this advert make you think about wanting a Mars bar?
- Yes!
- "No, Mars bars are gammy as fuck." (My personal favourite)
- Not yet. Add final clips and yes!
- Kind of!
- I don't like Mars bars.
What did you like in particular that I could enhance or improve?
- The clock. You could make it more effective by only using it at certain times and by adding in a clock tick.
- I like the story line but you could speed up the beginning.
- Make it shorter, good clock though.
- The clock fade over the shots.
- I like the footage and the close up of the clock but it needs cutting better. Don't use the clock constantly, fade it in and out at certain times.
Was there anything you didn't like that I could fix or remove?
- SHORTEN it, FINISH it.
- Story could be shorter.
- Make it less boring.
- Cut a few clips to be shorter, that way it won't drag on as much.
- Too long.
- Take out clock in last sections. I thought the whole point of having the clock in the first part was to make time seem to drag by slowly; having it in the last sections ruins this effect.
- Colour correct - less yellow.
- Speed it up
- Make it shorter.
- Yes, although it appeals more to office workers in particular.
- Yes, it shows a common experience of working in offices.
- Kind of, a bit more suited to older people though.
Do you think it is clear what my advert is selling?
- Not yet.
- I think with the final clips it will be clear.
- Yes, with the Mars sections added in it will be clear.
How effective do you think my editing techniques are in this advert?
- Yeah, good dissolves man!
- Good. The transparencies with the clock work well.
- Average.
- Nice; but lower the opacity of the clock slightly.
- Very good editing.
- I think it's clever how you had the transparent clock in the middle of the screen.
- Good editing but too longed out.
How effective do you think the clips I have taken are in telling the story of the advert?
- You don't have all the clips.
- Quite effective, again once the final clips are added it will make more sense.
- Very effective but too long. Need to speed it up.
- Way too long, boring.
- Good.
What do you think of the quality of the footage?
- Decent.
- Good quality.
- Good, but change the White Balance to make it less yellow.
- Well filmed.
- Need brightening up.
- Really good.
Does this advert make you think about wanting a Mars bar?
- Yes!
- "No, Mars bars are gammy as fuck." (My personal favourite)
- Not yet. Add final clips and yes!
- Kind of!
- I don't like Mars bars.
What did you like in particular that I could enhance or improve?
- The clock. You could make it more effective by only using it at certain times and by adding in a clock tick.
- I like the story line but you could speed up the beginning.
- Make it shorter, good clock though.
- The clock fade over the shots.
- I like the footage and the close up of the clock but it needs cutting better. Don't use the clock constantly, fade it in and out at certain times.
Was there anything you didn't like that I could fix or remove?
- SHORTEN it, FINISH it.
- Story could be shorter.
- Make it less boring.
- Cut a few clips to be shorter, that way it won't drag on as much.
- Too long.
- Take out clock in last sections. I thought the whole point of having the clock in the first part was to make time seem to drag by slowly; having it in the last sections ruins this effect.
- Colour correct - less yellow.
- Speed it up
- Make it shorter.