Task 1 - why working to a brief is important
Working to a brief is vital in media production. The process of creating a production for a client can be extremely complex, time consuming and difficult; but a brief can simplify things enormously. A good brief includes: an outline of the project; background research on the client; evidence of research; aims and objectives; target audience; budget; legal considerations; and a proposed timescale.
Working to a brief allows the producer and all production crew members to know exactly what is happening in the production, as well as how, when and why. Beyond that, it is important to know that a brief is most valuable to the client, who knows what they want but not how to create it. A client creates a brief. A production can be very hard for anyone who is not the director to visualise before it is complete. This means that they must be informed in as much detail as possible what is being created – because they are the ones who are paying the money for the production and know exactly what they want made. It wouldn't do for a client to ask for one thing and realise upon completion of the project that the director had not fully understood the client’s expectations and had produced something else entirely.
The brief acts as a mutually understood set of guidelines for the production, and thus removes the need for exhausting amounts of communication between company and client. It ensures that everything is on track (and if it isn't what the current position in the project is) and saves a lot of time and potential confusion.
Working to a brief allows the producer and all production crew members to know exactly what is happening in the production, as well as how, when and why. Beyond that, it is important to know that a brief is most valuable to the client, who knows what they want but not how to create it. A client creates a brief. A production can be very hard for anyone who is not the director to visualise before it is complete. This means that they must be informed in as much detail as possible what is being created – because they are the ones who are paying the money for the production and know exactly what they want made. It wouldn't do for a client to ask for one thing and realise upon completion of the project that the director had not fully understood the client’s expectations and had produced something else entirely.
The brief acts as a mutually understood set of guidelines for the production, and thus removes the need for exhausting amounts of communication between company and client. It ensures that everything is on track (and if it isn't what the current position in the project is) and saves a lot of time and potential confusion.
Task 2 - Types of brief
Competition
A competition brief includes a general overview of the production’s requirements, identification of a prize, and a time slot in which the production is valid to be entered. Often in the form of a poster or other visual advertisement, the brief is targeted quite specifically and exact details and requirements of the competition are normally included on a website or other form of article separate to the poster. See example poster:
Pros:
Lots of people tempted into submitting work for the prize means the client has plenty of material to choose from.
Cons:
Lots of the submitted material will be quite unprofessional – few large companies would be tempted by competition briefs as getting paid work through a simple formal brief is much easier.
Pros:
Lots of people tempted into submitting work for the prize means the client has plenty of material to choose from.
Cons:
Lots of the submitted material will be quite unprofessional – few large companies would be tempted by competition briefs as getting paid work through a simple formal brief is much easier.
Contractual
Contractual briefs are an exact and clearly specified set of instructions for a production company to follow to the letter. Contractual briefs outline exactly how the production will go ahead and also detail any legal actions that could take place if the brief is not followed, so it’s extremely important for the production company who have been employed by the client to do exactly what the brief states, or they could face legal action by the client.
Pros:
Client gets exactly what they want, and can get a lot of money via legal action if the production company gets anything wrong.
If all goes to plan, all parties are happy as the price of such a production is high.
Cons:
Production company is on very thin ice legally and must follow the brief exactly or risk being sued by the client.
Difficult workload for the production company.
Pros:
Client gets exactly what they want, and can get a lot of money via legal action if the production company gets anything wrong.
If all goes to plan, all parties are happy as the price of such a production is high.
Cons:
Production company is on very thin ice legally and must follow the brief exactly or risk being sued by the client.
Difficult workload for the production company.
Co-operative
The co-operative brief is one where two companies are hired by a client to work together on the same production. The two companies might be chosen for their different skills or particular styles – for example one might specialise in computer animation, while the other’s specialty might be advertisements. The co-operative brief can create excellent synergy between two good companies rather than using one ‘good all-rounder’ company.
Pros:
Synergy! Companies working together can utilise each other’s strong points and work to create the best possible product.
Cons:
Companies might be rivals and find working together difficult. This could cause issues for the client who wants the companies to work together as one.
Pros:
Synergy! Companies working together can utilise each other’s strong points and work to create the best possible product.
Cons:
Companies might be rivals and find working together difficult. This could cause issues for the client who wants the companies to work together as one.
Tender
A tender brief is created by a client in a similar manner to a competition brief, in that several companies respond to the brief with a pitch they’ve created which they believe will match the brief effectively. These companies’ pitches are assessed by the client who created the tender brief and ultimately a preferred pitch from one production company is chosen. The tender brief is open for response by any production company who think they can create the best production for the brief, and the pitching process is like a series of job interviews until finally one is chosen.
Pros:
The client can get a close look at different companies’ styles which might be useful if they were to advance to a co-operative brief.
Cons:
One company might work extremely hard to create the best pitch for the client, only to lose the job to a better idea from a different company who did not work as hard.
Pros:
The client can get a close look at different companies’ styles which might be useful if they were to advance to a co-operative brief.
Cons:
One company might work extremely hard to create the best pitch for the client, only to lose the job to a better idea from a different company who did not work as hard.
Commission
Large production companies will sometimes provide commission briefs to smaller independent companies to create a production. They will fund the smaller company to do so and also pay them (possible royalties from production but normally a fixed amount), before selling the product to a client under their own name – because since they funded it, they own it. The commission brief is never negotiated between the client and the companies, but rather between the larger company and the smaller company.
Pros:
The independent company will be paid well by the larger company for the production and may even receive some of the royalties generated by the production once it has been distributed to the intended consumer.
Cons:
Once the production has been completed, the larger company might develop a sense of corporate greed and not give the independent company the credit it deserves, sheltering in the legal loophole that ‘we paid for it, so it’s ours.’
Pros:
The independent company will be paid well by the larger company for the production and may even receive some of the royalties generated by the production once it has been distributed to the intended consumer.
Cons:
Once the production has been completed, the larger company might develop a sense of corporate greed and not give the independent company the credit it deserves, sheltering in the legal loophole that ‘we paid for it, so it’s ours.’
Formal
Targeted at a group of people or a business company rather than independent filmmakers, formal briefs are a specification of the product the client would like to have produced. The brief only covers enough information for the actual production; legal considerations, issues and any other information that needs to be communicated can be discussed during any client/company negotiations that occur. A formal brief outlines clear goals for the production company to complete, and both client and company formally agree on the brief and the project. The formal brief may not always be classified as a legal document except in certain circumstances.
Pros:
Client likely to get a professional production by using large production companies (the company’s size insinuating professionalism and success)
Cons:
The production company has only some creative control.
Pros:
Client likely to get a professional production by using large production companies (the company’s size insinuating professionalism and success)
Cons:
The production company has only some creative control.
Informal
An informal brief does not usually rely on a written document but rather spoken communication between company and client. The informal brief is rare due to its inability to specifically detail the requirements of a project – the resulting production can fail and because of this, an informal brief is usually followed by a negotiated brief or a contractual brief to make things risk-free.
Pros:
The client is normally casual about the outcome of the production as long as it meets the general criteria.
The production company has a lot of creative freedom with the project.
Cons:
The lack of structure and specific requirements can result in a failure to meet the project criteria.
Without any further contractual or negotiated briefs, the client has no legal upper-hand if this does occur.
Pros:
The client is normally casual about the outcome of the production as long as it meets the general criteria.
The production company has a lot of creative freedom with the project.
Cons:
The lack of structure and specific requirements can result in a failure to meet the project criteria.
Without any further contractual or negotiated briefs, the client has no legal upper-hand if this does occur.
Negotiated
A negotiated brief is when client and company need to compromise on several aspects of the production in order to be realistic. The client, who might know what they want but not how to create it, would tell the production company their requirements; and the production company will likely tell them how certain things should be done and the two will meet in the middle. The final brief will be a clear compromise of what the client wants and the production company’s reality.
Pros:
The production company is under no legal restraints to make the production exactly how the client envisions it; they can be realistic if the client is imagining something too fanciful.
Cons:
The client might not get exactly the production they originally imagined.
Pros:
The production company is under no legal restraints to make the production exactly how the client envisions it; they can be realistic if the client is imagining something too fanciful.
Cons:
The client might not get exactly the production they originally imagined.
Task 3 - Which briefs I'm creating
I’ve decided to create a competition brief for the production; and the client whose name I will make this brief under is Channel 4. I’ve chosen to make a competition brief because Channel 4 is so widely known that the company’s name alone will draw people to the poster I make. Also the type of short film that I’ll be making is abstract, and I think that a fun and visual entry system works well with this style of film.
Once I’ve created my competition brief poster (and the necessary formal brief to accompany it) I will have my brief reviewed and will negotiate some of the aspects of it. The negotiated brief is a requirement of the course and will be very helpful, as other peoples’ opinions and constructive criticism can always help when improving work.
Once I’ve created my competition brief poster (and the necessary formal brief to accompany it) I will have my brief reviewed and will negotiate some of the aspects of it. The negotiated brief is a requirement of the course and will be very helpful, as other peoples’ opinions and constructive criticism can always help when improving work.
Task 4 - Creating a brief
Competition Brief
The Channel 4 Short Film Competition
As part of C4 Short Films, and in partnership with Vibe Productions, we are launching a new short film competition and will be broadcasting the winning entry on Channel 4. To celebrate over 30 years of TV broadcasting, the theme will focus on the concept of ‘Abstract’.
The Brief
The challenge is to produce a short film based on the concept of abstract. Entrants are encouraged to interpret this theme as broadly as possible. There will be a cash prize of £5,000 awarded to the winning entrant.
The film must be 5-15 minutes in length. No other restrictions apply. The only mandatory requirements are that you:
Deadlines
The Channel 4 Short Film Competition will be launched at 9am on 10th May 2014. Entries can be submitted immediately from this time.
The deadline for the Channel 4 Short Film Competition will be 4pm on 20th May 2014. Any submissions entered prior to this time will not be judged.
Entries should be in .AVI format and uploaded to the Channel 4 Short Film Competition area of the Channel 4 website. Please note that upload duration may differ depending on your location. Entrants should consider this when uploading their films for the 4pm deadline.
Judging
The CO of Vibe Productions will be judging the short films submitted to Channel 4.
Some of the areas the judge will assess the entries on are:
For the Terms and Conditions of the Channel 4 Short Film Competition, please visit the Channel 4 homepage (www.channel4.com) and follow the links on the page to the Submissions area.
As part of C4 Short Films, and in partnership with Vibe Productions, we are launching a new short film competition and will be broadcasting the winning entry on Channel 4. To celebrate over 30 years of TV broadcasting, the theme will focus on the concept of ‘Abstract’.
The Brief
The challenge is to produce a short film based on the concept of abstract. Entrants are encouraged to interpret this theme as broadly as possible. There will be a cash prize of £5,000 awarded to the winning entrant.
The film must be 5-15 minutes in length. No other restrictions apply. The only mandatory requirements are that you:
- Submit work that is entirely original in content.
- Do not submit pornographic or inappropriate content as specified by the ASA and OfCom. Any such content we receive will be forwarded to the Police and appropriate action will be taken.
- Abide by the Channel 4 Submission Terms and Conditions* at all times.
Deadlines
The Channel 4 Short Film Competition will be launched at 9am on 10th May 2014. Entries can be submitted immediately from this time.
The deadline for the Channel 4 Short Film Competition will be 4pm on 20th May 2014. Any submissions entered prior to this time will not be judged.
Entries should be in .AVI format and uploaded to the Channel 4 Short Film Competition area of the Channel 4 website. Please note that upload duration may differ depending on your location. Entrants should consider this when uploading their films for the 4pm deadline.
Judging
The CO of Vibe Productions will be judging the short films submitted to Channel 4.
Some of the areas the judge will assess the entries on are:
- Creative imagination
- Technical ability (including composition, camera work, editing, sound)
- Ability to work to a brief
- Project management
For the Terms and Conditions of the Channel 4 Short Film Competition, please visit the Channel 4 homepage (www.channel4.com) and follow the links on the page to the Submissions area.
Breif Feedback / Agreed Negotiations
- I think you should add TA:
16-21 yr olds - add to poster. - More than £5,000 - offer an internship at Channel 4.
- Take out point 3 [in mandatory requirements section of brief] - too heavy.
- Add a TA profile to written brief - currently too broad.
Negotiated COmpetition Brief
The Channel 4 Short Film Competition
As part of C4 Short Films, and in partnership with Vibe Productions, we are launching a new short film competition and will be broadcasting the winning entry on Channel 4. To celebrate over 30 years of TV broadcasting, the theme will focus on the concept of ‘Abstract’.
The Brief
The challenge is to produce a short film based on the concept of abstract. Entrants are encouraged to interpret this theme as broadly as possible. There will be a cash prize of £5,000 awarded to the winning entrant, as well as an internship at Channel 4.
The film must be 5-15 minutes in length. No other restrictions apply. The only mandatory requirements are that you:
Target Audience
The TA for this production are males and females aged 16-21. Applicants should also be aged 16-21 and show research of how their production suits the TA.
Deadlines
The Channel 4 Short Film Competition will be launched at 9am on 10th May 2014. Entries can be submitted immediately from this time.
The deadline for the Channel 4 Short Film Competition will be 4pm on 20th May 2014. Any submissions entered prior to this time will not be judged. Entries should be in .AVI format and uploaded to the Channel 4 Short Film Competition area of the Channel 4 website. Please note that upload duration may differ depending on your location. Entrants should consider this when uploading their films for the 4pm deadline.
Judging
The CO of Vibe Productions will be judging the short films submitted to Channel 4.
Some of the areas the judge will assess the entries on are:
For the Terms and Conditions of the Channel 4 Short Film Competition, please visit the Channel 4 homepage (www.channel4.com) and follow the links on the page to the Submissions area.
As part of C4 Short Films, and in partnership with Vibe Productions, we are launching a new short film competition and will be broadcasting the winning entry on Channel 4. To celebrate over 30 years of TV broadcasting, the theme will focus on the concept of ‘Abstract’.
The Brief
The challenge is to produce a short film based on the concept of abstract. Entrants are encouraged to interpret this theme as broadly as possible. There will be a cash prize of £5,000 awarded to the winning entrant, as well as an internship at Channel 4.
The film must be 5-15 minutes in length. No other restrictions apply. The only mandatory requirements are that you:
- Submit work that is entirely original in content.
- Do not submit pornographic or inappropriate content as specified by the ASA and OfCom. Any such content we receive will be forwarded to the Police and appropriate action will be taken.
Target Audience
The TA for this production are males and females aged 16-21. Applicants should also be aged 16-21 and show research of how their production suits the TA.
Deadlines
The Channel 4 Short Film Competition will be launched at 9am on 10th May 2014. Entries can be submitted immediately from this time.
The deadline for the Channel 4 Short Film Competition will be 4pm on 20th May 2014. Any submissions entered prior to this time will not be judged. Entries should be in .AVI format and uploaded to the Channel 4 Short Film Competition area of the Channel 4 website. Please note that upload duration may differ depending on your location. Entrants should consider this when uploading their films for the 4pm deadline.
Judging
The CO of Vibe Productions will be judging the short films submitted to Channel 4.
Some of the areas the judge will assess the entries on are:
- Creative imagination
- Technical ability (including composition, attention to detail, camera work, editing, sound)
- Ability to work to a brief
- Project management
For the Terms and Conditions of the Channel 4 Short Film Competition, please visit the Channel 4 homepage (www.channel4.com) and follow the links on the page to the Submissions area.
Task 5 - How my brief's genre and style are appropriate
With my brief, the fun atmosphere and appearance of my competition poster is what draws the viewer in; and I think it’s similar to Channel 4’s style in that it’s rather quirky and exciting-looking. Channel 4 have an area of their website dedicated to short films, and many of them seem rather insightful and thought-provoking. My short film idea fits into this genre perfectly; being an abstract film it will make viewers think in a different way from normal and this is I think something that Channel 4 embraces. The style of the competition brief is also in keeping with Channel 4’s style; I did some research into the logos Channel 4 use in print based media and the video logos they publish before making my own version. Using Photoshop, I warped the perspective of one of Channel 4’s still image logos to make it seem as similar to the other Channel 4 video logos as possible. I also provided several layers using solid blocks of colour – another feature present in Channel 4’s house style.
Task 6 - Specific aspects of the brief to consider
Length of the production
The brief states a production length of between 5 and 15 minutes. That’s rather a large gap – especially for an abstract film where viewers can become confused or disinterested rather quickly if the footage and sound is not intriguing enough. I intend to make my production around the 10 minute mark – not just because it is a happy medium for the brief’s requirements, but because I believe it to be a good short film length in terms of how long it takes to establish and conclude a story.
Composition, camera work and editing
I personally believe that the strongest aspect of an abstract production is not necessarily the storyline, but rather the composition, camerawork and mise-en-scene of a shot; as well as the way all of these are blended with editing. The sheer amount of codes and conventions that exist when creating videos is massive; and all are completely valid and essential if one wishes to create a normal-looking production. Take those familiar codes and conventions away, and the scaffold of normality which has thus far been maintaining the smoothness of the production crashes down; revealing all the bare edges beneath, which are highly noticeable and strange for our brains to comprehend when watching.
Sound and video quality
Bad footage is made better by excellent sound, and excellent footage is ruined by bad sound. People forget this when they record sound on their iPhones and assume it will be fine – what they don’t realise is the amount of brain processing power the human brain is really capable of; and how accurately we can hear quality of sound. We tend not to notice bad sound unless trained to do so – it can subtly creep past our senses of detection and, in a production with bad sound, although we can’t quite put our finger one what makes the production a bit shaky – we know that it could be better. It’s the poor sound quality that gives us that uncertain feeling about the production. With short films, and especially abstract films, there is nothing so important as quality of footage and sound. With a confusing storyline and unfamiliar compositions and editing techniques, the viewer will be desperately trying to understand as much of the production as possible; with only a small amount of time to do so. High quality sound and footage gives the viewer something to anchor on to in a way – they can find understanding in that which is clear, which is why it is so important to consider when production an abstract short film.
Creativity
The brief informs me that the judges will mark the productions for their creativity (among other things); which works very well for me as I believe myself to be an extremely creative person. I have several ideas I’m itching to put into action and experiment with. Creativity is understood to be taking the path that few others think of taking. I feel confident that my ideas are unique and abstract enough to perform well in this category of the judging process.
The brief states a production length of between 5 and 15 minutes. That’s rather a large gap – especially for an abstract film where viewers can become confused or disinterested rather quickly if the footage and sound is not intriguing enough. I intend to make my production around the 10 minute mark – not just because it is a happy medium for the brief’s requirements, but because I believe it to be a good short film length in terms of how long it takes to establish and conclude a story.
Composition, camera work and editing
I personally believe that the strongest aspect of an abstract production is not necessarily the storyline, but rather the composition, camerawork and mise-en-scene of a shot; as well as the way all of these are blended with editing. The sheer amount of codes and conventions that exist when creating videos is massive; and all are completely valid and essential if one wishes to create a normal-looking production. Take those familiar codes and conventions away, and the scaffold of normality which has thus far been maintaining the smoothness of the production crashes down; revealing all the bare edges beneath, which are highly noticeable and strange for our brains to comprehend when watching.
Sound and video quality
Bad footage is made better by excellent sound, and excellent footage is ruined by bad sound. People forget this when they record sound on their iPhones and assume it will be fine – what they don’t realise is the amount of brain processing power the human brain is really capable of; and how accurately we can hear quality of sound. We tend not to notice bad sound unless trained to do so – it can subtly creep past our senses of detection and, in a production with bad sound, although we can’t quite put our finger one what makes the production a bit shaky – we know that it could be better. It’s the poor sound quality that gives us that uncertain feeling about the production. With short films, and especially abstract films, there is nothing so important as quality of footage and sound. With a confusing storyline and unfamiliar compositions and editing techniques, the viewer will be desperately trying to understand as much of the production as possible; with only a small amount of time to do so. High quality sound and footage gives the viewer something to anchor on to in a way – they can find understanding in that which is clear, which is why it is so important to consider when production an abstract short film.
Creativity
The brief informs me that the judges will mark the productions for their creativity (among other things); which works very well for me as I believe myself to be an extremely creative person. I have several ideas I’m itching to put into action and experiment with. Creativity is understood to be taking the path that few others think of taking. I feel confident that my ideas are unique and abstract enough to perform well in this category of the judging process.
Task 7 - My role in the brief
As producer of the film, I need to consider how I will meet the requirements of the brief I have been given. Things I need to be especially aware of are the required quality, and the timescale I’ll be working on.
The brief specifically states all media should be uploaded in .AVI format – which is extremely high quality and insinuates an expectation for HD video recording. To ensure that my film meets the high quality expected, I will use a pair of Fujifilm Finepix HS50 bridge cameras, which record 1080p HD footage at 60fps. This is ideal quality to be working with as not only will the image be clear, but the smoothness of the video will be excellent due to the frame rate being twice the standard speed. Also, working at 60fps is not the extent of this camera’s capabilities; it also records moving image in different film simulations including black & white, sepia tone and high key, among others. It can achieve 120fps at 720p, and although the quality is substantially reduced, the camera can record as slow as 480fps.
As for the timescale I have to work with; it’s clear from the brief that early submissions are preferable: it states that applicants may submit work immediately as of the 10th May, and warns applicants to take into consideration the upload duration on the final deadline day of 20th May. It’s for this reason I am producing a detailed production schedule, which I will be following and updating as closely as possible. I will produce a production diary to accompany this schedule which will help with my organisation for the project and update daily so I can keep a clear track of my progress.
The brief specifically states all media should be uploaded in .AVI format – which is extremely high quality and insinuates an expectation for HD video recording. To ensure that my film meets the high quality expected, I will use a pair of Fujifilm Finepix HS50 bridge cameras, which record 1080p HD footage at 60fps. This is ideal quality to be working with as not only will the image be clear, but the smoothness of the video will be excellent due to the frame rate being twice the standard speed. Also, working at 60fps is not the extent of this camera’s capabilities; it also records moving image in different film simulations including black & white, sepia tone and high key, among others. It can achieve 120fps at 720p, and although the quality is substantially reduced, the camera can record as slow as 480fps.
As for the timescale I have to work with; it’s clear from the brief that early submissions are preferable: it states that applicants may submit work immediately as of the 10th May, and warns applicants to take into consideration the upload duration on the final deadline day of 20th May. It’s for this reason I am producing a detailed production schedule, which I will be following and updating as closely as possible. I will produce a production diary to accompany this schedule which will help with my organisation for the project and update daily so I can keep a clear track of my progress.
Task 8 - considerations from Previous assignments
Other briefs where I’ve had similar considerations to this brief include:
Music Video
In my brief for the music video unit, I had to consider editing to music. This is similar to this project in that it states judgement will be based partly on editing ability. Cutting to music is important to my production because, due to the abstract nature of the footage, I want to include some good music to provide the viewer with something recognisable, instead of having no music and just sound effects which would provide further (and I think too much) abstract style, and ultimately confusion. I will be recalling techniques I used and considered form the Music video brief in this production to provide the atmosphere I want to achieve.
Animation
In my animation brief, I was aware of how specific I was going to have to be when producing my animation. Working at 25fps in stop motion format meant a lot of accuracy! I planned the animation out and made estimations of frame numbers and stages of the animation. In this brief, the ‘judging’ section clearly states that the production will be judged partly on entrants’ attention to detail. This, though important in every production, will be of the utmost importance in this project, where specific details are what can throw someone the most by being ‘abstract’.
Radio Drama
In the Channel 4 Short Film Competition brief, there is a clear expectation of high quality production management; it even falls under the list of entry aspects that will be judged. This requirement to be organised and having good project management is very similar to the brief I received for the Radio Drama unit, where proactivity and production management was of the utmost importance due to the small timeslot we had for the unit. We had to book out studios and equipment for the radio drama unit and I will need to consider this when planning the production of my short film.
Music Video
In my brief for the music video unit, I had to consider editing to music. This is similar to this project in that it states judgement will be based partly on editing ability. Cutting to music is important to my production because, due to the abstract nature of the footage, I want to include some good music to provide the viewer with something recognisable, instead of having no music and just sound effects which would provide further (and I think too much) abstract style, and ultimately confusion. I will be recalling techniques I used and considered form the Music video brief in this production to provide the atmosphere I want to achieve.
Animation
In my animation brief, I was aware of how specific I was going to have to be when producing my animation. Working at 25fps in stop motion format meant a lot of accuracy! I planned the animation out and made estimations of frame numbers and stages of the animation. In this brief, the ‘judging’ section clearly states that the production will be judged partly on entrants’ attention to detail. This, though important in every production, will be of the utmost importance in this project, where specific details are what can throw someone the most by being ‘abstract’.
Radio Drama
In the Channel 4 Short Film Competition brief, there is a clear expectation of high quality production management; it even falls under the list of entry aspects that will be judged. This requirement to be organised and having good project management is very similar to the brief I received for the Radio Drama unit, where proactivity and production management was of the utmost importance due to the small timeslot we had for the unit. We had to book out studios and equipment for the radio drama unit and I will need to consider this when planning the production of my short film.